The following is a guest blog post from Happy Cog that provides some information about each of their initial designs for http://www.mozilla.org. Please feel free to provide feedback on this blog post, at Thursday’s design lunch or on other places.
Redesigning Mozilla.org to be a worthy showcase of what Mozilla stands for is an exciting project. Opening these designs up to the Mozilla community for feedback is a humbling task, but the rewards of a larger collaborative endeavor ultimately benefit us all. Exposing these designs at an early stage in their development creates a powerful communication channel to help us find out what works, what doesn’t work, and start an open dialog with the community.
The work we are presenting reflects the direction established by the community and has been articulated in the Big Picture document on the Mozilla wiki. Please give it a read – and also take a look at the Communication Brief that details Happy Cog’s understanding of the project goals. Even at the early stages of this project, Happy Cog is elated to be working directly with the Mozilla team and community and bringing to life an important site in the very awesome and ever growing Mozilla universe.
The content and purpose of the current Mozilla.org is cloudy. Is this site a portal for those who are looking for something else? What do we want users to take away from a visit to this site? Do folks understand this is an established organization with clear goals that effect internet users on a worldwide scale?
This design attempts to establish Mozilla at the center of all those ideas; global, trusted, and a progressive open community that wants each and every web user to understand their values and contribute in some way.
The brand identity of Mozilla was built on the idea of “Revolution” but what if the “Revolution” was over? What if Mozilla was now the ideal – the utopia of software creation? What if Mozilla was the victor in all-things-internet? Can constructivism reinvent itself as modern movement?
This concept attempts to evolve the constructivist aesthetic into a postmodern style that would make artists like Robert Rauschenberg proud. Mixing oil paint, stenciled images of the Dinosaur head, and numbers that act as interactive elements and various visual ephemera result in an extension of the Mozilla brand look-and-feel that plays homage to the assemblage and collage work the some of the finest modern abstract painters.
How can we make the learning experience of Mozilla as easy as clicking one button? Can this action also help to build upon the idea that all-things Mozilla are driven by the actions of the community?
This concept approaches the idea of a low-barrier entry as an interactive question that allows users new and seasoned to help shape content that matters. Visually, the look is a weathered take on the constructivism aesthetic.
The floor is now yours. Let us know your thoughts on these solutions. Are the concepts solid? Is the content engaging? Should there be less products, more news? Or more products and less news? Is there something about the community that isn’t being represented that you would love to see?
Drop us a comment and let’s start the conversation…