Putting Mozilla’s Mission On A Button — Bumper Stickers To Follow :)

There are a number of buttons people can use to promote various things going on in the community, but there aren’t any buttons that promote Mozilla’s mission and how to get involved with what we’re doing. Thanks to Jamey Boje, that bug will soon be fixed.


The buttons above are a first pass to get discussion going. We’d like to hear from you to figure out what the next round of buttons should look like. We have a few specific questions and are also interested in hearing general feedback:

  • What sizes do we want?
  • Is this style on the right track?
  • What tag lines should we use?

There actually are buttons still around that promote Mozilla’s mission, but they are a bit out of date. Even if the designs didn’t need an update though, the message does. Mozilla’s mission has evolved from being strictly about creating source code to building a better Internet and using software as one way to do that.


Note: If you like the old school design of these buttons, check out the buttons for hacks.mozilla.org. These do a great job of using this old style in a new way.


Here is another set of samples for a different size:


18 thoughts on “Putting Mozilla’s Mission On A Button — Bumper Stickers To Follow :)

  1. hello
    Don’t misunderstand me, I support Mozilla as much as I can (l10n mainly), but I would like your staff to have one minute thinking about having ANOTHER logo.
    I know perfectly most mozillians are in love with the red dinausaur for historical and sentimental reasons.
    My point is : don’t you think this ugly prehistoric beast profile is a really bad image for a foundation that aims at developing innovation, “modern” browser and so on?
    (it is not only personal taste, here, please think of public image)

    If you want to stick to adinosaur :S why couldn’t graphics be updated ?
    Here is an example of a much nicer dinosaur, currently used as logo for Frenchmozilla http://www.frenchmozilla.fr/images/mozillafr_128_tr.png

    1. I agree that we don’t want to confuse people and have a proliferation of different logos. The dino is an established and iconic image related to the Mozilla project itself versus any of the specific projects or initiatives within the project and I think it’s appropriate here. We could de-emphasize it a bit though and to make sure it’s not distracting from the message.

  2. Great! Again, I’d like to suggest emphasizing on the second part of the sentence, not on the first part (“We believe”). For that reason, I think the third banner is the best one of the three you featured here.

    1. Sure, we can explore banners that don’t include the ‘we believe’ language. I think we need to talk about values though, so I’m open to suggestions for how to do that without it coming across as religious.

    2. Yeah, “Help us do X” is a nice formula.

      I’m surprised people find the first two buttons off-putting, but there it is. The language on the third one seems pretty weak, as calls to action go.

      “Help us keep the Internet weird” (or whatever) is brief, asserts a shared belief without using the b-word, and calls the viewer to action.

  3. The middle one seems fairly vacuous – saying “the Internet is for everyone” doesn’t mean much without an explanation of why it’s possible for it not to be for everyone. And it’s a non-sequitur too. And it doesn’t say what we believe in.

    This problem afflicts the first one a little bit too (what would it mean to have a private Internet? that doesn’t make any sense). But it’s better, except that it shouldn’t have a capital T.

    But I prefer the third one, because it’s a call to action.

  4. I don’t really feel like the second one is vacuous. In fact it makes me want to click through to see how that actually works. I like the third one because of the call to action, but feel that “we build” only speaks to Mozilla products and not to the broader Mozilla mission, which is what these banners are about.

  5. I agree with Patrick and James that the “We Believe” is a bit off-putting, nor does it give a sense of confidence in the statement that follows.

    I recognize that Mozilla would like to talk about values. But you can’t talk about values without making them into an article of belief.

    “The Internet should be public, open, and accessible” is a normative statement, addressing how things ought to be, and implying several values (i.e. non-exclusivity).

    Nevertheless, I think the third option is the best, because it issues a call to action to the reader, rather than simply asserting something to them.

  6. It could just say “The Internet should be public, open and accessible: Find out how you can help” or “Help keep the Internet public, open and accessible” if you want to get rid of any belief challenges.

    FWIW, we do use believe in the manifesto.

  7. What kind of person are we trying to reach here?

    It depends on the audience, but I kind of think the look is all wrong. Too ’90s, too slick, too carnivorous, too red. I think it would be cool to have Mark Surman do it with a permanent marker.

  8. In terms of design, I like samples #2 and 3 in the first set and sample #3 in the second set.

    In sample #2 in the first set, I’d change the text to “We believe / the Internet / is for everyone.” When I read the current text, I was confused as to whether “We believe” and “Because the Internet is for everyone” were part of the same sentence or actually two different sentences.

  9. I love these. Especially the first ones. However, I would tweak a bunch of the language.

    Some possibilities:

    We believe the internet is a precious public resource.

    The web is a precious public resource. Help us keep it that way.

    Help us build a better internet. Get involved. (in sample #3 format)

    This language fits better with things we’re saying elsewhere.

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