For people in the Mozilla community, our mission is a clear focal point for everything we do. For others this mission can be hard to understand though. After all, the Internet is abstract and invisible and might not seem like something that would need protection.
To make the mission clearer, we ran some campaigns that made a connection between the need to support special places in nature with the need to keep the Internet a special place online. The Mozilla Parks program took this idea, added in cute animals from each habitat and asked people to make a donation.
We did this for three parks tied to releases of Firefox and Thunderbird (Namoroka, Lanikai and Tumucumaque) and raised over $30,000 for non-profits that support those areas. There are no plans to do more park campaigns, although I think you’ll see other efforts to explain what Mozilla does by creating partnerships and links with other non-profits.
Now that these pages are no longer being used they’re being taken down, but we wanted a place to archive them. Below are screenshots of each of the different pages. There is also a separate post with information about Mozilla Japan’s Discover Shiretoko site that inspired Mozilla Parks.